The world has been rocked. People’s values are evolving. The pace of disruption has accelerated. And commerce is more dynamic than ever. For brands today, everything is different. Relevance now lies at intersection of culture, purpose and society – a paradigm in which trust is the new brand equity.

We believe trust is the cornerstone of human and commercial value. It inspires change and it drives growth. It redefines culture, creativity, data and behavior. It’s what’s unique about us – Edelman is the agency of trust.

We help brands build trust by uncovering active and meaningful roles to play in people’s lives and the world. We ignite brands’ power to innovate, shape culture and influence action. We connect with multi-stakeholder audiences, from consumers and employees to policy makers and media.

Trust isn’t bought, it’s earned. Earned is our mindset – it’s in everything we do. More than just media, we connect with people, platforms, channels, voices and content creators to amplify the right stories to the right audiences, driving the right actions and the right outcomes.